Senior Marketing Database Analyst- SQL- Nationwide

The Role

Owns and manages the marketing database, including all its data, processes, and reporting. Maintains and improves the quality of the marketing dataset through the development of automated processes and managing manual cleansing processes. Manages the dataset, including matching fuzzy data from different sources against the existing marketing database, refreshing and renewing of segmentation, tiering, profiling, job functions, contact data and ensuring all scores and models remain up to date.

The Main Responsibilities

• Manage a marketing database, including working with large data sets, segmentation, organisation, data cleansing, data planning, analytics, reporting, data governance and data management. Maintain and update data governance practices, including building automated and manual process using defined business rules, documentation and communication of updates to the wider marketing team, Corporate Strategy, the Finance team and the Network Access teams.


• Produce, automate and maintain marketing specific reporting, processes and analysis. Builds processes and performs analysis producing and incorporating reports from multiple different departments and data sources.


• Develop visual reports and Dashboards in SSRS or Tableau to meet user